We just tracked your visit to this blog post. Well…we didn’t…Google Analytics did. In fact Google Analytics is currently tracking your geographic location, the amount of time you spend on the website and several other fascinating (if you are data ninjas like us) statistics that will help us understand how to improve this website.
If you are like most of our clients you have never even heard of Google Analytics. No sweat! Allow us to break it down for you. Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Ever wonder how many people visit your website? Do you know the most visited page within your website? Google Analytics has the answers! Knowledge is power and Google Analytics provides users with valuable insights regarding website performance.
Are you worried because sales are lagging? Maybe it has something to do with the website you haven’t updated in 3 years. By examining Google Analytics user flow models we are able to see where visitors are becoming disinterested and dropping off your website. Maybe the check out process is too confusing causing users to abandon their shopping cart before making a purchase. Here’s a fun video on relating Google Analytics to a real life situation.
If you don’t have Google Analytics set up on your website take our advice and get it as soon as possible. Be social and reach out below to learn more!