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Video Content is King in 2016

June 24, 2016 by Social Butterfly

One of the hottest “trends” in the digital marketing world for 2016 is video content.  Is it really a “trend” if it is estimated that 80% of world’s internet traffic will be video by 2019?  For us, it’s a no brainer.  Businesses planning on running successful marketing campaigns in 2016 need video content.  If you are a skeptic you should read the statistics in our previous blog post Video Content Marketing On The Rise and/or do a little side research on the topic.

Let’s use the real estate industry as an example.  Take a look at this awesome drone footage captured by our client Media Distribution Solutions. #BetterVideo

Here’s another great example of high quality video content captured by our friends at Chair 8 Media.

 

It has been said a picture is worth 1,000 words.  Well if that’s the case, a video is worth 1,000,000!  Actually, Dr. James McQuivey of Forrester Research estimates that one minute of video is equal to 1.8 million words.

Back to real estate.  The old school method of showing real estate involves clients flipping through boring old interior and exterior photos.  In today’s digitally driven society, people want to see more than just photos…they want video!  According to HubSpot, real estate property listings that include a video receive 403% more inquiries than those without.

No matter what industry you are in you should have video content in your marketing mix to stay ahead of your competitors!  Reach out to us below and learn more about setting your business up for success with video content.

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