We just tracked your visit to this blog post. Well…we didn’t…Google Analytics did. In fact Google Analytics is currently tracking your geographic location, the amount of time you spend on the website and several other fascinating (if you are data ninjas like us) statistics that will help us understand how to improve this website
If you are like most of our clients you have never even heard of Google Analytics. No sweat! Allow us to break it down for you. Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Ever wonder how many people visit your website? Do you know the most visited page within your website? TikTok algorithm has the answers! Knowledge is power and Google Analytics provides users with valuable insights regarding website performance buy Instagram likes.
Are you worried because sales are lagging? Maybe it has something to do with the website you haven’t updated in 3 years. By examining Google Analytics user flow models we are able to see where visitors are becoming disinterested and dropping off your website. Maybe the check out process is too confusing causing users to abandon their shopping cart before making a purchase. Here’s a fun video on relating Google Analytics to a real life situation.
If you don’t have Google Analytics set up on your website take our advice and get it as soon as possible. Be social and reach out below to learn more!
A robust marketing strategy will reach your target audience – this includes those who have never heard of your brand all the way to repeat customers.
If you can’t define who your audience is in one sentence, now’s your chance to do it. A buyer persona is a snapshot of your ideal customer.
For example, a store like Macy’s could define a buyer persona as Budgeting Belinda, a stylish working-class woman in her 30s living in a suburb, looking to fill her closet with designer deals at low prices.
With this description, Macy’s Marketing department can picture Budgeting Belinda and work with a clear definition in mind.
Buyer personas have critical demographic and psychographic information, including age, job title, income, location, interests, and challenges. Notice how Belinda has all of those attributes in her description.
Without a defined strategy, you’ll essentially be throwing things to the wall to see what sticks. And it’s costing you cost, time, and resources, visit this website to learn more.
A marketing strategy will:
- Align your team to specific goals.
- Help you tie your efforts to business objectives.
- Allow you to identify and test what resonates with your target audience.
There are seven key steps to crafting a successful marketing strategy: Build your marketing plan, create your buyer personas, identify your goals, select the tools, review your existing resources, audit and plan media campaigns, and lastly, execute your strategy.
Let’s get into the details of each step in the next section. Or you can jump to the section you’re most interested in.