Rich media is a Digital Marketing term for a website or webpage that uses “advanced technology” such as videos, video streaming, photos, photo galleries, etc.
Your website should be full of it! Unique content is best.
Photos are great of course! Go take a photo of something cool…like this:
Ideally its something regarding your website or the product you are trying to market…And something “eye catching”…like this AWESOME 5 bedroom villa my clients Emma Spencer Living rent out in Guatemala. This photo makes me wish I was poolside with my wife and a cocktail.
People want a little more than just photos these days…so DEFINITELY embed videos into your site so people can learn more about your product or service. Or just be social and embed cool videos on your site…It will help with your bounce rate and ultimately keep people on your site longer. Not sure what the bounce rate is? Don’t worry about it..let us monitor it for you.
Here’s a video of an awesome band out of Telluride Colorado called The Great Funktier that I do a lot of Social Media Marketing for…not to mention sing and play the guitar.
From a Digital Marketing standpoint…Google will start to notice the “Rich Media” and rank your website higher in search engines.
So the bottom line is…develop AWESOME, UNIQUE, content (Content is King of course) full of rich media…