Retargeting – aka Remarketing is a powerful thing!
It’s close to the holidays so I’ve been doing a lot of online shopping. I browse a lot of different products on several websites checking out all the deals on Amazon, Ebay, Best Buy, etc. When I finished browsing I decided to log into Facebook and upon doing so noticed several ads for the exact SAME products I had just viewed…
It must be magic…right?
Hell NO! That’s what Marketing professionals call retargeting or remarketing.
I’m a visual learner…so check out this picture on how it works:
60-70% of online shoppers abandon their shopping cart before completing a purchase…Why not use retargeting aka remarketing to lure them back in? Take a look some of Google’s reasons you should be using remarketing in your digital startegy.
Retargeting is basically targeting online ads directly to the people that have been to your website in the past. It is done through building a targeted list of visitors and displaying your ads to those specific users on different sites across the web.