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Facebook Plans to Add Dislike Button

September 16, 2015 by Social Butterfly

According to a recent Bits Blog article, Facebook’s co-founder Mark Zuckerberg announced yesterday that the company plans on integrating a “Dislike” button into the social media platform in the near future.  “Not every moment is a good moment, and if you are sharing something that is sad, whether it’s something in current events, like the refugees crisis that touches you, or if a family member passed away, then it may not feel comfortable to like that post,” Mr. Zuckerberg said. “So I do think it’s important to give people more options than just like.”

With over 1.5 billion users on Facebook, you can be certain there is differing opinions on the matter.  “There is already enough hate on Facebook and social media,” Atiq Haneef of Pakistan commented on an earlier version of this article on the Facebook page of The New York Times. “I’m gonna dislike this dislike button!”

But Roger Anderson of Atlanta, a former government microbiologist, wrote, “What’s wrong with a dislike button? Let’s have varying opinions on Facebook posts! If some feelings get hurt, then so be it and just grow up.”

So what does this mean for the world of Digital Marketing?  For businesses that advertise on Facebook this could have major negative implications!  Instead of someone simply ignoring your sponsored post – they now have the ability to “Dislike” it and spark an inflammatory rant bashing your business.  Facebook users have the ability to screen negative comments but will they have the ability to hide a “Dislike”?  And how will the “Dislike” button affect Facebook’s algorithms?  If someone “Dislikes” a post will Facebook stop showing that business in user Timelines?

Only time will tell as this new controversial button gets launched.  Gina Bianchini, chief executive of Mightybell, which builds and runs social networks for businesses, said that Facebook had been smart about making it easier for users to express more nuanced feelings, and that she expected the new button would be a positive addition to conversation on the social network.

“All social networks are getting more sophisticated about this,” Ms. Bianchini said. “People want to express more through a button. It’s so much easier to press a button than typing a lot.”

 

Filed Under: Facebook Marketing

Social Media Marketing

October 31, 2014 by Social Butterfly

Social Media Marketing Tips!

What’s your social media marketing strategy on Facebook?  Do you even have one?

Well if you don’t…here’s a pretty basic tip…

Post a photo EVERY time you post on Facebook.

Posting boring 1 or 2 line sentences on Facebook without a photo is for Social Media Marketing rookies!  If text is your thing then open up a business Twitter account and practice using 140 characters or less.

Facebook Marketing Fact of the Day

Photo posts get 39% more interaction than text, links , or video posts and account for 93% of the most engaging posts on Facebook.

Facebook Marketing

Let’s say I have a Facebook page for my business that takes people on deep sea and offshore fishing trips in Costa Rica.

Which post do you think is more likely to entice someone to book a fishing  trip…A or B?

A. “We had a great day fishing and pulled in a 45 pound Rooster fish.”

OR

 

B.”We had a great day fishing and pulled in a 45 pound Rooster fish.”

Socail Media Marketing

The choice is obvious…

Use photos in your Facebook Marketing to optimize your social media marketing efforts.

I don’t do Facebook…HELP ME!

 

Filed Under: Facebook Marketing Tagged With: Digital Marketing, Facebook Marketing, Social Media Marketing

Facebook Marketing

October 15, 2014 by Social Butterfly

Did you know that 829 million people log into Facebook daily.  That’s a 19% increase year over year.

Let us help you set up put together a Facebook Marketing strategy that takes advantage of this statistic.

Be Social…Call 919-605-5023 or email socialscenemarketingllc@gmail.com for your free consultation.

facebook Marketing

 

Filed Under: Facebook Marketing

Facebook Fact-Social Media

October 1, 2014 by Social Butterfly

 

Social Media

 

Facebook fact of the day…

Worldwide there are over 1.32 billion….that’s right…BILLION monthly active Facebook users.  That’s a 14% increase year over year.

If you are wondering whether your business really needs to “Be Social” and have Social Media Accounts…the answer is YES! Don’t miss out on leveraging billions of people logging into Social Media accounts like Facebook on a daily basis.

 

 

Filed Under: Facebook Marketing Tagged With: Marketing, Social Media Marketing

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